Adriana

Full CV / Resume

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ADRIANA POLANCO REYES _____________________________________________
#50 Taft St., Apt 5A, San Juan, 00911
. 787-420-2586/ 787-220-6154
Creative and enthusiastic public relations professional and producer with proven ability to develop PR messages that attract attention. All my Production background makes me a strategic thinker with extensive client-facing experience and I can tailor a campaign to deliver high results to clients. Public Relations & Producer expert with extensive experience in the media industry and creating press releases that are newsworthy. I will bring an innovative approach to challenging public relations issues or the events your company may develop.
PROFESSIONAL EXPERIENCE
2014 – Present Noxiuz Clothing
San Juan, PR
Director of Communications
 Responsible for managing the public relations and all communications within the brand and the designers with the media
 Builds and sustains the company's reputation for quality, reliability, and customer satisfaction
 Write and deliver press releases and handles all communication sent to the public
 Responsible for create new strategies and communications campaign
 Develop branding initiatives, internal communications and external media relations
 Prepare and arrange events for internal and external objective public, speeches, press releases, magazines and coordinating the launch of new products
 Arrange public appearances, lectures, contests, or exhibits for clients to increase product and service awareness
 Respond to requests for information from the media and designate appropriate spokesperson or information source
 Supervise and approve all advertising campaigns from the Corporation
 Study the objectives, promotional policies and needs of the corporation to develop public relations strategies that will influence public opinion or promote ideas, products and services
 Manage all media s
2012 – 2014 Puerto Rico Film Commission
Hato Rey, PR
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Film Fund Manager
 Manage $ from public funds for the Film Fund
 Manage Film International Programs, including the marketing and its applications
 Often as spokesperson, I provide public voice for the government agency through media outlets, such as newspapers and radio stations. Also communicates with members of the public who have questions about the organization and speaks on behalf of the film commissioner.
 Help organize and participates in the public company events as well, sometimes including travels.
 Responsible for managing all the events, premieres, film financing programs and all other activities related to the Film Fund projects of the Act 121
 Evaluate applications for film projects
 Responsible for films contracts
 Supervise Film Fund Sponsorships
 Supervise all the marketing and social media networks
 Manage the Raul Julia Scholarship and the local programs and its events
 Coordinates the Board of Directors of the Puerto Rico Film Commission
2010 – 2012 Puerto Rico Film Commission
Hato Rey, PR
Project Coordinator
 Worked hand-in-hand with the film commissioner in the development, planning, coordination, and execution of film project applications and workshops. This included evaluating applications, scripts and drafting, and signing of contracts
 Managed and supervised budgets and cost reports, and all other production steps in the filmmaking process
 Manage Ibermedia and Doc Tv international programs, including the marketing and its applications
 Provided support to film projects soliciting tax credit from Act 27
 Give support to the Marketing Director in all the sponsorships and marketing events
 Supervised the writing and sending out press releases
 Compose political speeches for the Film Commissioner
2009 – 2010 JP Events, Inc.
Bayamón, PR
Events Producer
 Work in the development, planning, coordination, and execution of event and
 promotional strategies for a variety of clients covering several industries
 Responsible for all the preproduction and production process for an event,
 including concerts, conventions and expositions, including all the contracting, and subcontracting of personnel
 Deal with artists, talent and all the technicians needed for the event. Also
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responsible for the marketing and the production of all promotional material for
the event, elaborates budgets and alternatives for sponsorship for the event
 Responsible for coordinating media tours, promotional events, galas and conventions and its logos, arts, and advertising materials
2007 - 2009 The Marketing Source Group
Guaynabo, PR
Marketing and Communications Assistant
 Work hand-in-hand with one of the Partner’s Firm, as her assistant, in the development, planning, coordination, and execution of event and promotional strategies for a varied list of clients covering several industries such as sports, marketing retail, Government, food & alcohol
 Assisted in the development and implementation of promotional strategies and events, coordinating suppliers and promoters, developing event logistic and coordinating media coverage for specific clients
 Assisted in media tours, promotional events, galas and conventions, such as
 WorldCom Public Relations Group and SME (Sales and Marketing Executive
 Association)
 Assisted in the production of nonprofit events
 Setting up press conferences
 Responsible for daily clippings, clipping reports, radio and evision monitoring
2003-2004 Paradiso Films
San Juan, PR
Production Coordinator
 Controlled and managed the flow of information between the various components of a film project
 Supervise all necessary equipment and materials to be on site at the right times
 Communicated with production managers, directors, staff and agents to ensure everything is prepared for filming
 Arranged meeting with outside vendors, artists, actors and other professionals
 Planned, organized and arranged the movement of cast, crew, equipment and supplies to the various filming locations
 Coordinate information from various remote filming locations to coordinate with
 each other when required
 Managed overall project production workflows in relation to staffing
 Provided production progress status reports to team
2001-2003 Paradiso Films
San Juan, PR
Production Assistant
 Worked closely with the producer, director and production team
 Served as a liaison with writers, artists' agents, members of the public, and publicity staff
 Assisted in production rehearsals
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 Attended and coordinate planning meetings
 Deal with artists' payments and expenses
 Elaborates budgets, monitor costs and control expenses
 Oversaw the timing during a shoot or show
 Ensure continuity, both on location and in the studio
 Keep accurate shot lists
 Produced time schedules, shot lists and logs for post-production
 Call shots
 Booked artists and performers
 Organized the production and distribution of scripts
 Booked catering, accommodation, equipment and flights for performers and crew
 Manage contracts with external organizations
EDUCATION
2001-2004 University of Puerto Rico
Río Piedras Campus
· in Public Communications, with a concentration in Public Relations and
Advertising
· Graduated Magna Cum Laude
2004-2006 Universidad Complutense
Madrid, España
· in College of Journalism and Communications, with a concentration in Fine
Arts
· Film Production Concentration
2009-2011 Universidad de Sagrado Corazón
San Juan, Puerto Rico
· in Marketing and Production of Special Events
OTHER
Public Relations License R-895
LANGUAGES
Fully bilingual/bicultural in English and Spanish