Adina

Full CV / Resume

June 2015 — till
now
8 months


Holiday Inn Aktau
Aktau,
Pre opening Head of Sales and Marketing Department
This is the one lifetime opportunity and very responsible position, i am proud that i have chance to lead
and open first midscale ho as a Head of Sales and marketing.
On current role i use all my knowledge and best practices from the past to lead and educate team
members.
We have set price policy of ho and implemented sales strategy together with GM.
In a short period of time our team made market analyses to set ho sales strategy.

• Achieve budgeted revenues and person/team goals and maximize profitability. Participation in
the preparation of the annual department operating budget, the ho marketing and business plan (IBP)
as well as financial plans
• Create and implement sales plans that drive measurable incremental occupancy, increase
average rates, increase volume, as well as F&B and Banquet Sales
• Review monthly reports and sales forecasts to analyze current/potential market and sales trends,
coordinate activities to increase revenue and market share and monitor performance to ensure actual
sales meet and exceed establishes revenue plan
• Create and develop special events and sales blitzes to showcase the ho to potential clients.
Attend trade shows and major market events locally and nationally to promote new business and increase
sales and marketing opportunities for the ho
• Direct day-to-day sales activities, plan and assign work and establish performance and
development goals for team members. Provide mentoring, coaching and regular feedback to help manage
conflict, improve team member performance and recognize good performance
Educate, train and motivate sales and marketing teams to achieve ho revenue goals. Ensure staff has the
information, market data, tools and equipment to successfully carry out job duties
• Develop and maintain relationships with key clients and outside s; producing group
business, including room sales, food and beverage sales and catering/banquet sales
• Lead marketing efforts to promote seasonal/special deals and to upsell guests on ho services
and amenities identify operational problems that reduce the effectiveness of marketing activities and
overall ho sales performance and work with appropriate department solutions
• Develop awareness and reputation of the ho and the brand in the local community
* First month occupancy 16%
May 2014 — June
2015
1 year 2 months


Marriott Astana
Astana,
Sales Executive -Pre opening
• Created data base of corporate clients for new Ho.
•Increased the of customers staying at the ho by establishing an excellent relationship, dealing
guest’s and group requests; •Managed all the key s/key prospects/active-inactive s to ensure maximum yield in line
with budgetary objectives.
•Establishing and maintaining relationship and activate s within my market area.
•Organized and conducted numerous Sales visits, site inspections and entertainments for clients
•Manage day-to-day administration including e inquiries, proposals etc. and maintain up to date
administration of s and all sales activity and information using Opera system.
Implementing sales actions related to market area as outlined in the marketing plan
Calls on pre-determined of companies per day according the agreed action plans.
•Good knowledge of Ho industry of Astana;
•Submitting tender and Organization of conferences and group’s accommodation.
February 2013 —
May 2014
1 year 4 months


Holiday Inn Almaty, гостиница
Almaty,
Sales Executive, Sales Coordinator
• As I Sales executive of Holiday Inn Almaty, Responsible for increasing the profitability of the ho
by ensuring maximum occupancy of ho rooms and facilities. I had a promotion for exceptional
performance from Sales coordinator to sales executive.
• Proactively plan, prospecting, sales calls and client entertainment to develop business
relationships and lead sourcing. ( At least 10 meetings for a week)
To be fully up to date with actual / forecast / budgeted volumes, revenues and occupancies
Attend industry & association networking events in order to broaden relevant commercial s
(Attend all big size exhibitions to find more business)
• Develop and maintain an effective and profitable relationship with customers. (These relations
helped me a lot, now they are clients of Marriott Astana)
Provide weekly market inligence containing information on trends, news, competitor analysis, and other
relevant information from clients and partners (Be informed about market situation)
Handles key s ( Resign all the contracts together with DOSM for 2014 more than 200 s)
• Prepares a variety of departmental reports and/or presentations, gathering and summarizing
information from various sources as requested; format reports and presentation materials.
• Visiting and obtaining new companies by presenting about Holiday Inn Almaty. Meetings with
clients, negotiations of terms and conditions of agreement.
• Setting plans and strategies to attract more customers and to further expand company data base
and Creating weekly and monthly sales reports.
• Conducts market research to identify priority s for optimal coverage and monitor
competitors’ strategies and checking monthly prices of competitors.
• Administrating and synchronizing Group Bookings. This entailed: Taking personal responsibility in
handling all group bookings; Sending rate proposals; Booking the space in the system; Setting-up booking
files and accuray filing correspondences; Maintaining continuous correspondence and follow-up with
clients; Preparing group booking contracts; Preparing pro-forma invoices; Maintaining trace files;
Maintaining effective communication with concerned departments; Informing concerned departments of
all function-related details; Keep all records (rate proposals and group contracts) confidentially; Preparing
a weekly report, reflecting all groups's status.
• Acts as a liaison with internal and/or external s to convey appropriate information.
Respond to and/or resolve internal/external inquiries regarding problems or complaints as needed.
Event organization: conferences, seminars, round tables, corporate parties
Performing all related tasks to the above position: filing of correspondence, handling customer complaints,
checking and updating of related reports, amongst other tasks.
July 2012 —
October 2012
4 months


Fairmont ho
Canada,
Assistant to Sales Department
My main duty was to provide an administrative role to the sales department across
filing of contracts, typing of correspondence, inventory control, internet research, assisting Manager's
with trip preparations, and distributing thank-you letters, daily welcome cards, and amenities to clients of the Fairmont Vancouver Airport.
Work Closely with the sales coordinators in the office.
January 2010 —
June 2011
1 year 6 months


Ducat
Almaty
Marketing Specialist
• As I marketing specialist, I reported to director of marketing and support Sales team. We
successfully implemented 4 G Wimax product in Almaty area.
• Coordinated the activities planned by sales and marketing team.
• Handled a wide variety of administrative, clerical, and marketing duties, and have well-developed
office skills in addition to broad knowledge of the sales and marketing within ecommunication Industry.
Also assisted in coordinating and promotion of the activities ranging from direct client interaction to
scheduling appointments and promotional literature with good creative writing skills.
Worked directly with customers to develop and implement marketing campaigns.
Coordinated of annual trade shows
• Responsible for the customer satisfaction survey, and reported of results.
• Maintained and updated the customer database, lists and e-mail.
• Tracked of sales results using Microsoft Excel formulas and functions.
• Responsible for the customer satisfaction survey, and reporting of results.
Maintaining and updating the customer database, lists and e-mail.