Catherine

Full CV / Resume

EXPERTISE & TECHNICAL SKILLS

Communications | Content Management & Creation | Public Relations | Strategic Analysis & Planning |Project Management | Market Research | Media Operations | Online Analytics & SEO | CRM/CMS | Business Analysis Software |Digital Teamwork Solutions | Client Relationships | Campaign Management | Proposition Development

PROFESSIONAL EXPERIENCE

Content Marketing and Communications Manager | CCL | NZ                                                           June 2021 – Present

·     Leading content marketing and communications for New Zealand’s largest local managed cloud service provider, developing content strategy and distribution channel alignment for internal teams.

·     Leading blog development creation of two blogs: CCL Cloud Concepts for business leaders and Primer for technical experts.

·     Managing the strategy and delivery of New Zealand’s first State of Cloud Transformation report research.

Consultation Coordinator | Auckland Transport| NZ                                                                          Mar 2021 – June 2021

·     Collaborated with engineers and stakeholders to regularly achieve co-design agreement and provide project updates.

·     Analysed responses to Regional Land Transport Plan 2021, qualitatively grouping hundreds of themes and presenting findings in two leadership reports.

Company Digital Journalist | Umbrellar | NZ                                                                                       Feb 2020 – Feb 2021

·       Led content development, engagement and partnerships for tech news platform.

·       Furthered partnership commitments with regular stakeholder updates.

·       Developed content plans and strategies, defining brand style guides for 14 major partners such as Salesforce, HPE, and Red Hat.

 

Analyst & Communications Executive | Technology Information Network | NZ                                     Jul 2019 – Jan 2020

·     Collaborated on research and content for 2019 TIN Report and Awards, profiling government and industry thought leaders.

·     Analysed results and data quality and drove content programmes.

Research Interviewer and Supervisor | Ipsos | NZ                                                                               Nov 2018 – Jul 2019

·     Used qualitative and quantitative research interviewing to consistently achieve completion rates, averaging 6 completions per hour.

·     Led teams and facilitated wins with constructive interview methods.

EDUCATION

·          Postgraduate Diploma - Information Governance, University of Auckland (online)                                                2023

·     Master of Communication Studies, AUT – First Class Hons.                                                                                    2019

 

ADDITIONAL CONTENT/COMMUNICATIONS EXPERIENCE

Market Research Analyst – (2019 – 2020) Production Coordinator – Design Print Partners Design (2018) Junior Public Relations Consultant – One Plus One (2016 – 2017) Editorial Coordinator – Dove Medical Press (2015) Communications Intern – PRINZ (2015 – 2017)

HOSPITALITY EXPERIENCE

September 2012 – Event Assistant – TechEd Avenues (Auckland CBD)

As an Event Assistant at TechEd Avenues, I was responsible for ensuring that everything ran smoothly during events. My main duties included ushering guests to their seats, setting up rooms, waiting on tables, bartending, and cleaning up after events. This job required me to be highly organized and attentive to detail, as well as being able to work under pressure in a fast-paced environment.

July 2010 – October 2011 – Cinema Attendant – Lido Cinema (Epsom, Auckland)

Working at Lido Cinema as a Cinema Attendant gave me the opportunity to interact with people from all walks of life. My main responsibilities included handling cash, making coffee as a barista, bartending, ushering guests to their seats, and training new staff. It was a highly enjoyable role that allowed me to develop excellent customer service skills, as well as a keen eye for detail and an ability to work in a team.

March 2009 – June 2010 – Waiter/bartender – Wagamama (Sylvia Park, Auckland)

As a Waiter/Bartender at Wagamama, I was responsible for ensuring that customers had a memorable dining experience. My main duties included taking orders, bartending, handling cash, and keeping the restaurant clean and tidy. This role gave me the opportunity to hone my communication skills and develop a strong work ethic. It also allowed me to gain a deeper understanding of the importance of teamwork in a busy restaurant environment.

May 2007 – January 2008 – Retail Assistant – Glassons (Sylvia Park)

As a Retail Assistant at Glassons, my main duties included cash handling, selling and up-selling clothes, training new staff, and keeping the store clean and tidy. This role allowed me to develop excellent customer service skills, as well as an eye for detail when it came to visual merchandising. It also gave me the opportunity to work in a fast-paced retail environment and taught me the importance of being adaptable and flexible in any situation.